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The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to .
In 2008, SHANG XIA was conceived as a concept that merged modern design with traditional Chinese craftsmanship. Hermès and renowned designer Jiang Qiong’er, envisioned blending . Exor will invest around €80 million in Shang Xia via a reserved capital increase that will result in it becoming the company’s majority shareholder. Hermès, that has accompanied . 2010年成立的Shang Xia，是推祟中國傳統哲學和文化的奢侈生活品牌，產品涵蓋家具、家居用品和茶具等，及後再伸延到服裝、皮具和配飾。 Chinese designer Jiang Qionger's Shang Xia designed incense holders from . 「上下」（Shang Xia）創意總監李陽是時裝界非一般的新人。在Hermès和Exor的支持下，他首次踏上巴黎時裝週的舞台，以簡約卻不乏味的剪裁、剛柔並重的設計，向世界證 .
Nicknamed “Chinese Hermès”, Shang Xia was founded as a partnership between designer Jiang Qiong-er and the French maison’s CEO Patrick Thomas in 2009. “Before this, everything for Hermès was designed in .Shang Xia was founded in 2010 as a joint collaboration between Hermès Group and Chinese designer Jiang Qiong-er. [2] The brand's first bag, the Lan Yue, was a leather-textured .
The long-haired rocker in his hoodie certainly seemed contrary to the clothes, the construction of which was undeniably luxe, Hermès being a significant shareholder in the Chinese brand alongside. Today was Shang Xia’s Paris Fashion Week launch. Rare is the debut in which top models Mica Argañaraz and Kiki Willems walk the runway, but Shang Xia is not your average .
Private investment company Exor has invested US million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been .
in 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment. * As of 30th June 2020 About Shang Xia Founded in 2010, Shang Xia has managed within just a decade to position itself as one of thein 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment. * As of 30th June 2020 About Shang Xia Founded in 2010, Shang Xia has managed within just a decade to position itself as one of theshang xia上下为奢华酒店和高端餐饮提供专业领域产品，展现中国当代美学精神。 为企业提供个性化定制服务，精心融合企业风格与中国经典文化，赋予个性体验。
Shang Xia focuses its design on Chinese culture and craftsmanship, just as European luxury brands celebrate Italian or French savoire faire. Other luxury stalwarts have made similar moves. In 2012, Kering bought Qeelin, a Chinese jewellery brand founded by Jiang’s husband Guillaume Brochard. Hermès Launches Shang Xia In Shanghai: Jing Daily's Exclusive Coverage. Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end lifestyle brand built from the ground up by a major European luxury house.Even for Shang Xia, Hermès has adopted a longer watching strategy, with the brand expected to generate profits only in 2016. Another advantage that Hermès has in China is the subdued, underplayed and highly exclusive positioning of its brand and the products. This matches seamlessly with the current government-led crackdown on ostentatious . In a collection that combined minimalist cuts with pops of fluorescent color, Li opened a new chapter for Shang Xia, established by Hermès International in 2010 as the first luxury brand rooted .
Dedicated to the discovery of graceful living through contemporary design, SHANG XIA was established by acclaimed designer Jiang Qiong Er and France’s Hermes Group. SHANG XIA believes that both time and a sense of belonging can be embodied in objects. It has created an artistic ensemble of furniture, homeware, teaware, apparel and lifestyle .Shang Xia Fall 2023 Ready-to-Wear collection, runway looks, beauty, models, and reviews. . Hermès being a significant shareholder in the Chinese brand alongside Exor and founder Jiang Qiong Er. . Patrick Thomas, chairman of Shang Xia, and ceo of Hermès at that time, said Hermès is taking it slow with the new brand. After establishing a presence in China, Shang Xia opened its first . He declined to provide an overall sales figure for Shang Xia, which is 90 percent owned by Hermès and 10 percent by Jiang, but noted that it was a marginal contributor to the French luxury house .
Both Hermès, which has served as Shang Xia’s largest shareholder to date, and Jiang Qiong Er will stay on as investors. Speaking about the deal, Jiang Qiong Er – who launched the label in 2010 with the aim of . Shang Xia Spring 2022 Ready-to-Wear collection, runway looks, beauty, models, and reviews. . Hermès’s Pierre-Alexis Dumas and Exor’s John Elkann sat in the front row at the show in the .
“Shang Xia is a brand inspired by Chinese culture but its expression is contemporary. We take our heritage from the past and bring it into the future,” says the 43-year-old Jiang, in a phone interview with The Peak from Shanghai, where the Chinese national is . Hell, Hermès long term objectives for the brand are baked into the name itself – Shang Xia 上下 literally means to grow up strong or Shang 上 (up) by putting roots down, ergo Xia 下 (down); and in founder/designer Jiang Qionger, Hermès found all the skillsets to incubate their revolutionary concept of fine contemporary chinese . In what way should luxury brands built on Chinese culture emerge and grow？SHANG XIA, created by Ms. Qiong’er JIANG and Hermès has been exploring and trying on this topic for over 10 years.. In December 2020, SHANG XIA obtained an investment from Exor Group of 80 million euros. In September 2021, the brand appointed its first Creative Director of .The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products.
Axel Dumas, executive chairman of Hermès, said: “We are proud of how far Shang Xia has come in the last 10 years, demonstrating our confidence in the brand’s unique model and original proposal.
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In this uncertain context, Hermès demonstrated its ability to adapt, the agility and strength of its craftmanship business model. . profit of €91 million related to the deconsolidation of Shang Xia, the operating income amounted to €2,073 million. Consolidated net profit group share was €1,385 million versus €1,528 million in 2019, a .
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